BBE Group was asked to produce a magazine and guide for the Berlin fashion trade show PREMIUM. The trade show takes place twice a year during fashion week season. We produced two installments of this product. A high gloss coated magazine part and an uncoated guide in the centerfold. Each season had four cover versions featuring the four parts of the fair.
The second season became way more complex, featuring more pages plus the guide with sophisticated fold-outs with maps of the venues and featured magazine covers.
Both issues had metallic embossed highlights on the cover.