I created a corporate identity and website for Roland Kuntner-Kunz, a Viennese tax professional. The main wish was: Don’t make it look like all the other accountants. No §, no €, no gray/blue color schemes, no generic stock imagery with people shaking hands. Instead I had illustrator Eva Vasari create four vibrant illustrations that contain all the things we wanted to express, be it personal or professional. Roland is a supporter of the Viennese state opera, so we decided to place it in the illustrations. He married into a vineyard family, so we put grapes into it – and much more detail. The illustrations are used on the website and print products.
For the CI itself, I went for the color scheme of a 50 Euro bill – vibrant orange and green.
